Miami to West Palm Beach rated 78 out of 100 in a
recent Wallethub study of welcoming destinations for people with Science,
Technology, Engineering and Math backgrounds. This is a major issue for the
area, as it is these backgrounds that create and sustain innovation. The study
found an overabundance of low-skill, low-wage labor in the area.
This is not a good situation going forward, and should put
more energy behind efforts for change.
Office Depot Foundation's
Wong who has been named one of America's
Top 20 Women in Philanthropy, Social Innovation and Civic Engagement by
Philanthropy Media will deliver an inspirational presentation on overcoming
personal obstacles, perseverance, success and much
Google's Stasia Kudrez* will show you how
to get the customers you want to your website, get found on Search and get
Google to verify your business at the event.
Yelp's Genna Gold*, manager of local
business outreach, will help you learn the tricks on how to get your customers
to rave about you online and convert those raves to sales.
Go Daddy's Shawn Pfunder* will teach you
fun ways to get and keep customers and get them to purchase more.
Constant Contact's Pamela
Starr*, director of training for all of North America, will teach you
how to build relationships to build your business and increase sales. You will
get a free trial account and free setup help at the conference.
Appearances by all Speakers*
(only time in Florida this year)
MORE - MUCH MORE
Virtual Reality in Action Demo and how to use it in your business!
Workshops and Round tables with Major Speakers and Over 20 Seminars
30 Minute Speed Mentoring Sessions, sign up at conference
Networking during the included
Breakfast and Lunch
Special Feature: Hear from 3 successful
local entrepreneurs who have built Multi-million dollar businesses from scratch.
Learn how they did it and get timely tips from them and participate in an Open Q
We are delighted to shine the spotlight on a distinguished member of our staff who by his or her efforts brings great credit to our organization. This month we are honored to salute:
When Larry joined our Chapter, a little over two years ago, he brought with him an impressive portfolio of 35+ years of executive leadership in the fast food industry, along with a sterling record of community service. And it hasn’t taken very long for Larry’s mentoring and leadership skills to reflect well, both for our clients, and the Chapter itself.
Larry quickly demonstrated his expertise working with clients, and he has broadened that base by becoming an Online Mentor to the SCORE national community, where he serves clients across the country by Skype and email.
In addition, Larry has established a new client Roundtable devoted to Sales & Marketing, which he expertly facilitates each month. He also has served on Ad Hoc committees, and currently serves on the Strategic Planning Sub-Committee, where his marketing knowledge will richly benefit the planning process.
When Larry joined the Chapter, members of the CTT commented on the impressive bios of the group he joined with. That observation has richly borne fruit, and we are delighted to announce that Larry has been elected Special Counselor of the Quarter for January, February, and March 2017.
Thank you Larry, for all you do. You truly have made us a better Chapter, and we all congratulate you and wish you continuing success!
Here is an example of a classic small business mistake I saw
coming down the track.
A young girl, following her dream, ran right into a stone
wall. It is not that she was young or a girl that mattered here. It simply was that
her dream clouded her view of reality.
It is not clear to me if she had prior experience in her
chosen field. If she did it would have reflected itself in the quality she
provided, which I did not see, and I am not sure anyone had the opportunity to experience
in her new business.
She appeared to begin her business with an investment in a
one year lease and additional expenses improving the leased property. After a
month of work on the property, about two weeks prior to opening the business a
sign appeared in the window announcing the date of opening of her YOGA studio
At no time that the business operated did she have more than
four people show up, and that happened only one time. After about three months
the business was shuttered, and the landlord was seeking another tenant.
So what did I see that she missed? First, there were four
competing operations within walking distance. Second, she could not provide
free parking for her clients. Third, her competitors were on main streets, her business
was not, Fourth there appeared to be no competitive advantage offered.
The key learning from this example is to study, study,
study. Study the competitive situation. Study the location. Keep on top of your
Here is a story with a message for all businesses.
A cell phone senior citizen customer went to a retail
distributor for a major cell phone carrier, with a request to repair a power
cord connector on a “flip” phone. It seems the plug could not be inserted in
that particular phone, while it functioned fine on another phone in the
household. The store representative stated that the connector was damaged
beyond repair and, proceeded to “up-sell” the customer to two “smart phones” in
the household. The sale included the ability to rescind within 14 days.
Within 2 days the customer retuned to the distributor and
wanted to rescind the sale because the new phones increased the monthly charges
approximately four times over those preciously paid, without much added value,
based on past use. The distributor rescinded the sale, returned two new “flip”
phones, and recorded new “flip” phone sales on the cell phone company records. He
could have simply reinitiated the original service the customer had. In
addition to selling something with limited customer value, recording a “new”
sale is a major source of the issues here. A new sale started a new two year
Over that two year period the customer attempted to upgrade
to more expensive “smart” phones on multiple occasions with the same service
provider, each time being told by the service provider that this could not be
done until the two year contract period expired. Now, here was a company
turning away the opportunity to increase revenue from a customer. Smart???
As the contract termination period approached, the customer
requested that the service provider remove the exorbitant cancellation fee for
the last 30 days of the contract, and was refused.
By the way, the original “flip” phone problem was repaired
with a slight bit of pressure of a screw driver.
Here was a customer that was now committed to leave this
service provider, and never do business with the distributor again!!! Their
friends, family and acquaintances are hearing this story as well!!!
A lot to learn from this example. How does your business