#11 THE OPENING KICKOFF
Start every business day by making TWO cold calls. It's a great, proven tactic. You're bound to meet customers who had a great day themselves the day before and are ready to do business with you. Make it a habit EVERY business day.
#12 CALLS TO ACTION
Here are some great calls to action to use in your sales literature. Choose the ones YOU like, then, if possible, change them from time to time to find out the BEST ones for your business: Find out more, Visit now, Get on our mailing list, Join the club now, Take the next step, How to get started, Start here, How it works, Learn more.
#13 FREE AS A BIRD
Here is a list of suggestions when you want to attract customers with something for free: Get it free, It's free-get started, Get this deal, Sign up for your free trial, Free 30 day trial, Try it now, free, Start saving today. And if you want to limit your offer try these: Offer expires X, Limited time offer, for the first X people only, Order now and receive a free gift!
#14 THREE TIPS FOR FOLLOWING UP LEADS
It has been documented that the two biggest mistakes small business owners make in following up sales leads are not having a sense of urgency and not being persistent. "The quality of the prospect goes down significantly as time passes from their request for information". If you don't reach the prospect don't expect THEM to call back. Call them at least twice per day the first week. Here is tip #14: Respond to a prospect within 24 hours, sooner if possible.
#15 TIP #2 FOR FOLLOWING UP LEADS
Set a SPECIFIC time each day to call back leads, and do it religiously.
Tune in next week for more tips
Marty Kahn, SCORE
Visit us at: www.scoresouthflorida.net