Now here is a thought. Many businesses place signs on the property saying: “Bathrooms for Customers Only”. These tend to keep people off the property (out of the store, etc.).
Now consider how much it costs your business to find new customers.
Is this more or less the cost of stocking and cleaning the bathroom every few hours (which needs to be done in any event)?
How many bathroom users can you convert to customers? How about the people who wait for the bathroom user?
Maybe the sign should read something like: “Bathrooms for Potential Customers”.
A welcoming bathroom may make your bathroom a revenue producer….rather than just a place to …….. (you can fill in the blank).
Some businesses already do this…does yours?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net