In December 2014 the Sun Sentinel published an article
looking forward into 2015. Among the items to watch was this one”
“Cuba:
Few foresaw President Obama's go-it-alone approach to normalize U.S. relations
with the island nation. His directive drew mixed reaction in Florida,
from hostility in parts of Little Havana to anticipation from Florida business owners. While Rubio
promises to block the naming of an ambassador and any funding for an embassy in
Havana, all
eyes remain fixed on the Cuban government for signs of political and economic
change. On just one measure, can you imagine the difference unfettered Internet
access would make in one of the world's most unplugged nations?”
USA Today published an article in January 2015 that said in
part:
“Opening trade
with Cuba not only provides U.S. businesses a new market where telecom,
construction, agriculture and tourism firms could flourish, but it also will
improve U.S. trade with the rest of Latin America, which would view the move
favorably, said Paul Johnson, vice chair of the recently-formed U.S.
Agriculture Coalition for Cuba. The group, consisting of more than 30 firms,
plans to lobby Congress to end the embargo. "We have the momentum,"
Johnson said. "We're carrying it forward."
Even if the
embargo were to end tomorrow, huge doubts linger on doing business with Cuba, said John
Kavulich, senior policy adviser to the U.S.-Cuba Trade and Economic Council.
For starters, all trade transactions still go through the Cuban government, not
individual Cubans or companies, making business cumbersome. Also, Cuban
officials will only allow as much telecom infrastructure and free market leeway
they feel they can control, he said. "They're not going to embrace
something that's going to put them out of businesses," he said.
The island of 11
million — roughly the size of Ohio — has
little-to-no dispensable consumer income and the government also defaults on
contracts, making it a less-than-attractive choice for U.S. firms now,
Kavulich said.
"This is not
Dubai 93 miles south of Key West," he said. "There needs to
be meaningful commercial and economical change in Cuba
before anything that the president announced is going to be beneficial to U.S.
exporters."
What plans do you have for your business?
Steve Koenig, SCORE Counselor