I recently looked up a specific local doctor (read as your type of business) and called the phone number listed via a number of Google searches. A different doctor’s office answered the phone. I checked multiple times with the same result. The office that answered was in a different location, but had the same medical specialty (read as a competitor). After much additional effort, I found that the doctor I wanted moved, and somehow this other firm obtained the phone number. What a way to get new customers?
Can you learn something from this for your business?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net