I recently looked up a specific local doctor (read as your
type of business) and called the phone number listed via a number of Google
searches. A different doctor’s office
answered the phone. I checked multiple times with the same result. The office
that answered was in a different location, but had the same medical specialty
(read as a competitor). After much additional effort, I found that the doctor I
wanted moved, and somehow this other firm obtained the phone number. What a way
to get new customers?
Can you learn something from this for your business?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net
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