#9 THINGS THAT GO BUMP IN THE NIGHT
Want your mail opened? Include something that makes a “bump” in the envelope. It could be as simple as a wrapped mint, a product sample, whatever. I guarantee it will be opened, because we’re all curious, aren’t we, just like the proverbial cat! And to be doubly sure? Use a bunch of stamps instead of one!
Martin Kahn, SCORE Counselor
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