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Tuesday, March 6, 2018

Product, Price and Service

We recently had a good example of the subject title that could be a good learning experience. First, we purchased a small home appliance from a discount retailer.

Upon putting the pieces together and plugging it in to power, the power circuit breaker blew out.. each time it was reset and reattempted. The retailer replaced the appliance with one that would not blow the breaker, but also would not turn on at all. So we gave up and returned this second one for a refund which the retailer provided. So we received a terrible product, but received good service, but felt a lack of confidence in any event. We then purchased a replacement appliance from another retailer. The model and manufacturer were different, as was the price…slightly lower…which was a surprise as the device was of higher quality. The lack of confidence in the products carried by the discount retailer, also led us to return another small appliance UNOPENED, and received another refund. So this is a case where poor quality products led to NO SALES.

How about your business?

Steve Koenig, SCORE Counselor




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