7 Weeks of Business Tips, 5 Tips a
Week
Week 1:
#1 SLEEPING WITH THE ENEMY
You need to know EVERYTHING about
what your competitors are doing. Collect their ads, brochures, print out their
website snd STUDY them for their strategy, product or service features, and
benefits. We call that sleeping with the enemy.
#2 Q & A WITH YOUR CLIENTS
Do you REALLY know why your customers
chose you? Was it price, service, quality, all 3? ASK them: Why did you choose
me and how can I serve you even better? Wow, so simple. Talk to your customers!
#3 LESS IS CHEAPER, MORE IS BETTER
OK, this street runs North AND
South. Here are 2 choices for you to ponder in your marketing. ONE: Offer a
simpler/cheaper/smaller version of your product or service. TWO: Just the
opposite: Offer a fancier/bigger/more expensive version. Think about it: Is
what you're offering now absolutely the only and best way? This one trick could
change your business.
#4 WE CALL THIS INTERNAL MEDICINE
Get a Marketing Intern from an
area college to take you on as a client. It will give the intern experience and
ptovide you with some very inexpensive marketing help. Check with the Business School
#5 BARTER, BAY, BARTER
So "old school" yet so
good. Offer discounts to members of certain clubs/professional
groups/organizations in exchange for promotions in their publications.
Tune in for more tips next week
Marty Kahn, SCORE Mentor
Visit us at: www.scoresouthflorida.net
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