WEEK #2
#6 TAKE A CARD, ANY CARD
Produce separate business cards
and sales literature for each of your target markets, for example government
and commercial or business and consumers. Don't try one size fits all; it's
often confusing.
#7 UP CLOSE AND PERSONAL
Send HAND WRITTEN thank you notes
to your customers. The digital world in which we live deprives us of the
"personal touch". People do business with people they like!
#8 COPYCAT
Wnat to impress your clients
that you really care about them? Photocopy interesting articles and send them
to clients and prospects with a hand written FYI note, and include your
business card.
#9 THINGS THAT GO BUMP IN THE
NIGHT
Want your mail opened? Include
something that makes a "bump" in the envelope. It could be as simple
as a wrapped mint, a product sample, watever. I guarantee it will be opened,
because everyone is curious!
#10 SIGNS OF SUCCESS
Get yourself a license plate with
your company name or tag line, anything that uniquely identifies you when you
pull up, or that promotes you as you drive about.
Tune in for more tips next week
Marty Kahn, SCORE Mentor
Visit us at: www.scoresouthflorida.net
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