#6 TAKE A CARD, ANY CARD
Produce separate business cards and sales literature for each of your target markets, for example government and commercial or business and consumers. Don't try one size fits all; it's often confusing.
#7 UP CLOSE AND PERSONAL
Send HAND WRITTEN thank you notes to your customers. The digital world in which we live deprives us of the "personal touch". People do business with people they like!
Wnat to impress your clients that you really care about them? Photocopy interesting articles and send them to clients and prospects with a hand written FYI note, and include your business card.
#9 THINGS THAT GO BUMP IN THE NIGHT
Want your mail opened? Include something that makes a "bump" in the envelope. It could be as simple as a wrapped mint, a product sample, watever. I guarantee it will be opened, because everyone is curious!
#10 SIGNS OF SUCCESS
Get yourself a license plate with your company name or tag line, anything that uniquely identifies you when you pull up, or that promotes you as you drive about.
Tune in for more tips next week
Marty Kahn, SCORE
Visit us at: www.scoresouthflorida.net