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Sunday, October 19, 2014

7 Weeks of Business Tips...week 2


WEEK #2

#6 TAKE A CARD, ANY CARD

Produce separate business cards and sales literature for each of your target markets, for example government and commercial or business and consumers. Don't try one size fits all; it's often confusing.

#7 UP CLOSE AND PERSONAL

Send HAND WRITTEN thank you notes to your customers. The digital world in which we live deprives us of the "personal touch".  People do business with people they like!

#8 COPYCAT

Wnat  to impress your clients that you really care about them? Photocopy interesting articles and send them to clients and prospects with a hand written FYI note, and include your business card.

#9 THINGS THAT GO BUMP IN THE NIGHT

Want your mail opened? Include something that makes a "bump" in the envelope. It could be as simple as a wrapped mint, a product sample, watever. I guarantee it will be opened, because everyone is curious!

#10 SIGNS OF SUCCESS

Get yourself a license plate with your company name or tag line, anything that uniquely identifies you when you pull up, or that promotes you as you drive  about.


Tune in for more tips next week

 
Marty Kahn, SCORE Mentor


 

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