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Thursday, June 1, 2017

Marketing tip of the month - new series




 

#1 SLEEPING WITH THE ENEMY

You need to know EVERYTHING about what your competitors are doing. Collect their ads, brochures, print out their website info and STUDY them for their strategy, product or service features, and benefits. We call that sleeping with the enemy.

 

Martin Kahn, SCORE Counselor


 

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