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Saturday, February 8, 2014

Using QR Codes

A QUICK RESPONSE code, is a black and white image array of squares, often used for storing information readable by a smartphone camera (QR code). They appear all around us on marketing material, products, exhibits, etc., targeted at consumers and business. Technically driven users like them and they are a vehicle for adding value to your messages by getting more information to your mobile customers on the spot, expediting the sale cycle.

QR codes are often used to direct traffic to your web site or URL with promotional material. With this capability you may be able to track campaign results. They can make the process interactive.

Think about some of the possibilities: text, hyperlinks, phone call, email, instant message…play video, give map directions…and much more…

QR readers are preinstalled on many smartphones. Downloadable apps are available as well.

Are you using QR codes in your business?

Steve Koenig, SCORE Counselor

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