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Tuesday, February 18, 2014

What is happening with Social Media

According to a December 30, 2013 report by the Pew Research Center’s Internet Project:

73% of online adults now use a social networking site.

42% of online adults now use multiple social networking sites

Facebook is the dominant social networking platform in number of users

A striking number of users are now diversifying onto other platforms.

Linkedin, Pinterest, Twitter and Instagram are all growing.

Instagram users are nearly as likely as Facebook users to check the site daily

This data may help you understand where to find your customers. Do you know how many of your customers are online?

Can you use this in your planning?

Steve Koenig, SCORE Counselor


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