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Saturday, December 6, 2014

Customers Count

I recently came across an article in an airline magazine discussing some results of a survey by Vision Critical, an analytics organization. They outlined the following as crucial to keep people speaking highly of your business:

Annual cost of unhappy customers = $537 Billion

Businesses that claim customer experience as a top priority = 90%

Businesses that deliver excellent customer experience = 3%

Customers who won’t buy from businesses with negative online reviews = 80%

Lost Customers who say companies could have prevented it =81%

Is there something you can learn for your business from this?


Steve Koenig, SCORE Counselor





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