7 BASIC AREAS FOR YOU TO UNDERSTAND
The continuing changes in the world marketplace suggests awareness in order to mount the best possible campaign.
I KNOW IMPORT REGULATIONS IN YOUR TARGET MARKET
Non tariff trade barriers pernicious to market entry. Ex: 1. Consumer safety laws in the EU. 2. Import licenses & quotas in Latin American countries. 3, Import Tariff valuation - is shipping chgs. part of the applicable tariff?
Transport facilities locally - food prods. delayed at entry port with total loss due to deterioration. Check out free zone
facilities. Ports costs & fees that affect the landed cost to your customer.
Determine if any local gov'ts. have bias toward the
IV CREDIT PATTERS
Know how customary payment is made. Ex: 60 day delays are considered same as cash. Or, 180 days from billing date is not unusual. NOTE: Learn how to gather credit info on your clients - thru D & B, local refs., other
V ADVERTISING TV and magazine publication vary widely due to the demographics of wealth. Rely on your customer - some type of co-op. News papers are widely read & noted.
Protective measure taken to avoid loss of brand names. Register it or it may be bought up by a rival. Know what after sale rights your costumers have. Prior to any contractual arrangements determine what is involved upon cancellation.
Be aware of your competition. Where is it coming from.
Bottom line: NEVER agree to any territorial market on the basis of just getting an order. Every agreement must have an ending date based on mutually agreed performance.
Henry Samuel Certified SCORE counselor; email@example.com
visit us at: www.scoresouthflorida.net