At best product deficiencies are an embarrassment and tarnish your reputation. At worst they put you out of business! So you must pay attention to this issue even if you do not manufacture the product yourself. Let me cite some examples as reminders:
Auto companies have done such a poor job of dealing with this issue that government agencies have been created to attempt to keep them within bounds, and even that has not been foolproof.
Restaurants and food suppliers often provide food products that make people sick, once again, even with government oversight at some levels.
A man recently purchased some new brand name boxer shorts. The normal boxer short has a fly section that is about 6-7 inches long. These measured about 2-3 inches and the opening started just below the waste band. Think about that for a moment. I do not know many men who would find this opening of much value.
A tour company promises to show customers rare animals in their natural habitat but the animals do not make an appearance.
There are more examples of course. How about those in your business? Have you trained your employees on handling such issues?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net