Look at www.score.org click on Business Advice at the top and view a lot of business plan advice. My personal view is to put more time on competition, market analysis, marketing, finance 3-5 years out and the operation itself. Consider that these plans are living docs intended to be updated as more information becomes available and/or things change, so they will not be "written in stone". A great plan can help potential investors and employees you depend upon understand the business.
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