Does Color Have Value?

A customer went into a small, family owned, hardware store to purchase white touch up paint for an appliance. The clerk accompanied the customer to the appropriate aisle and handed over a white appliance touch up pen costing $6.95. The customer looked at the shelves and found a bottle of  white liquid touch up paint for $5.95. Upon looking closer the customer found another bottle of touch up paint priced at $4.95 but the color was almond, not white. Upon inquiring why the white touch up paint cost $1.00 more than the almond, the clerk responded with: “That’s the way it is!”

“This is why I do not come here often!”, was the response of the customer.

Now here is a case where the clerk led the customer to the highest priced item first, then had a very weak excuse for the two different prices for the colors of the lower cost items.

Does color have value….yes, and it can be negative value!

 

What about the way your business would handle a similar situation?

 

Steve Koenig, SCORE Counselor

Visit us at: www.scoresouthflorida.net