I took my car to a new dealer for service recently and noticed an interesting joint selling activity in the waiting room. While waiting for the work to be done I was offered, not only the donuts and coffee found at many car dealers (some for a fee), but also a no cost sandwich, salad and soft drink selection, courtesy of a well advertised nearby small restaurant. How about all the waiting rooms near your business?
Can you make something like this work for you?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net