Kickstarter
Rules
We welcome and support projects in the diverse categories
of Art, Comics, Crafts, Dance, Design, Fashion, Film & Video, Food, Games,
Journalism, Music, Photography, Publishing, Technology, and Theater. There are
three rules every Kickstarter project must follow.
1. Projects must create something to share with others.
Kickstarter can be used to create all sorts of things: art
and gadgets, events and spaces, ideas and experiences. But every project needs
a plan for creating something and sharing it with the world. At some point, the
creator should be able to say: “It’s finished. Here’s what we created. Enjoy!”
2. Projects must be honest and clearly presented.
Our community is built on trust and communication. Projects
can’t mislead people or misrepresent facts, and creators should be candid about
what they plan to accomplish. When a project involves manufacturing and
distributing something complex, like a gadget, we require projects to show
a prototype of what they're making, and we prohibit
photorealistic renderings.
3. Projects can't fundraiser for charity, offer financial
incentives, or involve prohibited items.
We're all in favor of charity and investment, but they're
not permitted on Kickstarter. Projects can't promise to donate funds raised to
a charity or cause, and they can't offer financial incentives like equity or
repayment. We also can't allow any of these
prohibited things.
These rules don't cover every possible use of Kickstarter,
but they explain our purpose and perspective.
Kickstarter Q&A
Kickstarter collects
a 5% fee from a project’s funding total if a project is successfully funded.
There are no fees if a project is not successfully funded.
Pledges on
Kickstarter are collected and processed by our payments partner, Stripe. These
payment processing fees work out to roughly 3-5%.
Creators never give
up any ownership of their work to Kickstarter or backers. You keep 100%
ownership and control over your work.
Millions of people
visit Kickstarter every week, but support always begins with people you know.
Friends, fans, and the communities you’re a part of will be your biggest
supporters. They’ll help spread the word to people they know, and so on. A good
idea, communicated well, can spread fast and wide
A video is strongly encouraged but not
required. More than 80% of projects have videos, and those that don't have a
much lower success rate. Making a video isn’t that hard! Here's one we made for
inspiration
It's time to bring
your project to life!
First, your backers'
cards are charged. After about two weeks, funds will be sent to your bank
account from our payments processor, Stripe. And now, the rest is up to you!
As you work, share
your progress with backers. Post updates when big news arrives, or about once a
month when it hasn’t. They'll love hearing from you. Even when things go wrong,
let them know. They'll appreciate it.
When rewards are
ready, our survey tool will help you get all the info you need from each backer
– things like mailing address or t-shirt size. Get a few friends to help
package rewards, and mail them with love. All done!
If a project on
Kickstarter does not reach its funding goal, no backers are charged and no
money changes hands. But there are still positives: creators can get useful
feedback and often find new people interested in their work. Creators are
welcome to relaunch their projects on Kickstarter and apply lessons learned
from the first go-around.
Susy Marcario,
SCORE Counselor