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Thursday, January 14, 2016

Kickstarter Rules


Kickstarter Rules

We welcome and support projects in the diverse categories of Art, Comics, Crafts, Dance, Design, Fashion, Film & Video, Food, Games, Journalism, Music, Photography, Publishing, Technology, and Theater. There are three rules every Kickstarter project must follow.

1.    Projects must create something to share with others.

Kickstarter can be used to create all sorts of things: art and gadgets, events and spaces, ideas and experiences. But every project needs a plan for creating something and sharing it with the world. At some point, the creator should be able to say: “It’s finished. Here’s what we created. Enjoy!”

2.    Projects must be honest and clearly presented.

Our community is built on trust and communication. Projects can’t mislead people or misrepresent facts, and creators should be candid about what they plan to accomplish. When a project involves manufacturing and distributing something complex, like a gadget, we require projects to show a prototype of what they're making, and we prohibit photorealistic renderings.

3.    Projects can't fundraiser for charity, offer financial incentives, or involve prohibited items.

We're all in favor of charity and investment, but they're not permitted on Kickstarter. Projects can't promise to donate funds raised to a charity or cause, and they can't offer financial incentives like equity or repayment. We also can't allow any of these prohibited things.

These rules don't cover every possible use of Kickstarter, but they explain our purpose and perspective.


Kickstarter Q&A


Kickstarter collects a 5% fee from a project’s funding total if a project is successfully funded. There are no fees if a project is not successfully funded.

Pledges on Kickstarter are collected and processed by our payments partner, Stripe. These payment processing fees work out to roughly 3-5%.

Creators never give up any ownership of their work to Kickstarter or backers. You keep 100% ownership and control over your work.

Millions of people visit Kickstarter every week, but support always begins with people you know. Friends, fans, and the communities you’re a part of will be your biggest supporters. They’ll help spread the word to people they know, and so on. A good idea, communicated well, can spread fast and wide

A video is strongly encouraged but not required. More than 80% of projects have videos, and those that don't have a much lower success rate. Making a video isn’t that hard! Here's one we made for inspiration


It's time to bring your project to life!

First, your backers' cards are charged. After about two weeks, funds will be sent to your bank account from our payments processor, Stripe. And now, the rest is up to you!

As you work, share your progress with backers. Post updates when big news arrives, or about once a month when it hasn’t. They'll love hearing from you. Even when things go wrong, let them know. They'll appreciate it.

When rewards are ready, our survey tool will help you get all the info you need from each backer – things like mailing address or t-shirt size. Get a few friends to help package rewards, and mail them with love. All done!

If a project on Kickstarter does not reach its funding goal, no backers are charged and no money changes hands. But there are still positives: creators can get useful feedback and often find new people interested in their work. Creators are welcome to relaunch their projects on Kickstarter and apply lessons learned from the first go-around.



Susy Marcario, SCORE Counselor


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