The first impression a prospective customer gets upon approaching a “Brick and Mortar” retail business is the front of the shop itself. Most retail businesses have walk ways in front of their premises. Some may be in a mall, others on the street. But there is still a walk way used to view and approach the premises. Have you cleaned your walk today? Some business operators clean their walk every morning prior to opening for business. Others have landlords that perform this task.
What do you think the prospect will do when approaching your business with a walkway that has napkins from a neighboring food operation, cigarette butts, even cigarette cases, or spilled drinks, coffee cups or other “trash”?
I, for one, do not enter the premises.
What are you doing to be sure your walks are clean and inviting?
Steve Koenig, SCORE Counselor
Visit us at: www.scoresouthflorida.net