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Saturday, March 11, 2017

Persuade or Manipulate



Good Business “Persuades”. Poor Business “Manipulates”.

 

Persuading means there is a “win/win” situation, usually leaving a customer winning as well. Providing good value for money is normally one of these.

 

Manipulating means there is a “win/lose” situation, usually leaving the business winning, but the customer losing. Hacking is normally one of these.

 

Which one fits your business?

 

 

Steve Koenig, SCORE Counselor


 

 

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