Good Business “Persuades”. Poor Business “Manipulates”.
Persuading means there is a “win/win” situation, usually leaving a customer winning as well. Providing good value for money is normally one of these.
Manipulating means there is a “win/lose” situation, usually leaving the business winning, but the customer losing. Hacking is normally one of these.
Which one fits your business?
Steve Koenig, SCORE Counselor
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