International Business -
there are many considerations when doing business internationally;
financial, regulations, trade barriers, etc.
But to me, the singular most important factor is CULTURE. You must understand the importance of culture
to an international market – it affects all other factors.
Culture includes areas such as language, beliefs, thought
processes, religion and many other areas.
Be sure to thoroughly explore the differences and adapt your “social
style” before you attempt to enter a foreign market.
Just to give a few examples (and there are many): In Japan – they like to give gifts (not
bribes) to business counterparts. But do not open a gift in front of your
Japanese counterpart unless asked. Avoid
ribbons and bows. In Europe – avoid red
roses and white flowers, even numbers and the number 13.
Remember – cultures are not right or wrong, better or worse,
they are just different.
John Ahearn - SCORE Counselor
visit us at: www.scoresouthflorida.net
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