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Friday, October 9, 2015

50 Don'ts to Build Your Business #2




50 Don’ts to Build Your Business #2

 

11.Assuming everyone else is like YOU in their tastes, expectations, values and risk appetites.

12.Underestimating costs.

13.Overestimating revenues.

14.Not having a professional recent photo of yourself, for your website, the local press, Facebook, etc.

15.Not developing standard greetings and personal mission statements for when you meet new people or attend networking events.

16.Not having a networking STRATEGY for consciously finding, meeting and QUALIFYING prospects.

17.Neglecting market research that would help you understand customers’ needs.

18.Trying to do things on the cheap (clunky websites, bad product design and packaging, do-it-yourself accounting)

19.Not being able to articulate your business’s unique value proposition.

20.Not pursuing partnerships with likely organizations such as suppliers, promotional partners or non-competing peers (across town or three counties away).

 

 

Marty Kahn, SCORE Counselor


 

 

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