50 Don’ts to Build Your Business #3
21. Thinking of all competitors as the ENEMY
rather than potential allies or joint venture partners.
22. Not listening to the marketplace. Often the
world is sending you clear signals, but the message isn’t getting through.
23. Expecting government assistance or even
subsidies.
24. Not taking advantage of business-advisory
sources, like SCORE or the economic development office.
25. Not joining peer groups of like-minded
entrepreneurs to share experiences, problems, and solutions.
26. Dismissing Social Media when it’s an incredible,
necessary tool for building your business.
27. Hiring people who are just like you, when
people LESS like you can add more diverse skills that your business needs.
28. Not measuring the results of your marketing
efforts.
29. Under-investing in marketing.
30. Waiting for a “Savior”-the perfect
commission-only salesperson to appear and bail out your vision. Stop waiting
and start selling!
Marty
Kahn, SCORE Counselor
Visit
us at: www.scoresouthflorida.net
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