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Tuesday, August 1, 2017

Marketing Tip of the Month


#3  LESS IS CHEAPER, MORE IS BETTER

OK, this street runs North AND South. Here are 2 choices for you to ponder in your marketing. ONE:  Offer a simpler/cheaper/smaller version of your product or service. TWO: Just the opposite: Offer a fancier/bigger/more expensive version of your product or service. Think about it: Is what you’re offering now absolutely the only and best way? This one trick could change your whole business.
 
Martin Kahn, SCORE Counselor

 

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