#3 LESS IS CHEAPER, MORE IS BETTER
OK, this street runs North AND South. Here are 2 choices for you to ponder in your marketing. ONE: Offer a simpler/cheaper/smaller version of your product or service. TWO: Just the opposite: Offer a fancier/bigger/more expensive version of your product or service. Think about it: Is what you’re offering now absolutely the only and best way? This one trick could change your whole business.
Martin Kahn, SCORE Counselor
visit us at: www.scoresouthflorida.net