#3 LESS IS CHEAPER,
MORE IS BETTER
OK, this street runs North AND South. Here are 2 choices for
you to ponder in your marketing. ONE:
Offer a simpler/cheaper/smaller version of your product or service. TWO:
Just the opposite: Offer a fancier/bigger/more expensive version of your
product or service. Think about it: Is what you’re offering now absolutely the
only and best way? This one trick could change your whole business.
Martin Kahn, SCORE Counselor
visit us at: www.scoresouthflorida.net
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