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Thursday, April 4, 2013

Value Proposition

What it is

Why you need one

While we live in a place many call Paradise, in South Florida. Business is not a “Field of Dreams”. The tag line from that movie: “Build it and they will come” is not enough to make a viable business.
YES, you need a Product or Service. But also YES, you need to reach prospective
CUSTOMERS with a description they will comprehend.

A Value Proposition (VP) is a compelling statement of the benefits a customer will get by purchasing your product or service.

If you do not have one that resonates with potential customers, you will not have a customer. No customers = no business!

To resonate, the VP should be described in terms the potential customer easily understands. It tells them you know who they are, what they want, need or could use.

Your VP should be visible, front and center and repeated throughout the marketing & sales material - on-site, on-paper, and online.

It should tell prospective customers why they should buy from you instead of the competition.

What is your experience?

Steve Koenig, SCORE Counselor,

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