Web Site - a marketing or sales tool?

What is the difference? you ask.

Wikipedia defines each as follows: According to the American Marketing Association, "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." It is a critical business function or process that is responsible for attracting, retaining and growing customers. A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity.

Marketing is what you do to reach and persuade prospects. The sales process is what you do to close the sale. They should be balanced for business success.

Are you clear about the goal of your web site? What do you do to retain customers?

What do you think now?

Steve Koenig, SCORE Counselor,
visit us at: www.scoresouthflorida.net