#26 NOW THAT'S A GUARANTEE!
Guarantee your product or service in unique terms. "90-day-like-it-or-get-your-money-back-AND-a-pound-of-chocolates-guarantee" With the potential buyer considering two similiar products or serrvices, which one do you think they will choose?
#27 NICE TO KNOW YOU, JOHN
If your allow your customers to use your bathroom facilities, keep them clean, well stocked, and smelling great. Have a rack with some business literature. At a time when they are most open to think about your business provide them with a pleasurable experience.
#28 JUST SAY YES
If customers or clients come to your place of business, greet them with signs that say Yes instead of No. "Yes, we do take checks", "Yes, we cheerfully refund within 30 days of purchase", Yes, you're why we're here".
#29 DOLLAR DAYS
Attach a brand new dollar bill in with your letter/brochure/literature. Than add a tag line, "Your time is worth money" or "Would tou like to see more of these? I can help". You will get a response!
#30 BILLS WITH BENEFITS
Include a brochure and a business card when you send invoices to your customers. This will either get in the hands of the customer and encourage a repeat purchase, or it will be received by the accounting department, who often influence the company's purchases. And if your suppliers could be your customers, send THEM a brochure when you pay THEIR invoice.
Watch for the last is this series next week!
Marty Kahn, SCORE
Visit us at: www.scoresouthflorida.net