WEEK #7
#31 USE A "P.S." IN YOUR
SALES LETTERS
Handwrite the PS or circle parts
of your literature that would be of special interest to a prospective client.
Handwrite or underline important points in the letter. Reinforce the offer.
Introduce a surprise benefit.
#32 THANKS A MILLION
Show customer appreciation by
mailing a Lottery Ticket with your Thank You note.
#33 A ROSE BY ANY OTHER NAME
Spray a scent on your letter that
will help sell your product. Cleaning service: spray a pine or lemon scent.
Cosmetics: spray a perfume.
#34 CROSS SELL
When a customer buys one product,
give them a sample of another, or a gift certificate towards another product or
service. A deli could put out samples of chips at the register; a computer
repair service could give a customer a gift certificate for a free training
session.
#35 READ ALL ABOUT ME
If you're in business for yourself
it might be your personal resume. If you have a company with employees, you
could create a company resume that highlights your clients, testimonials, years
of experience, employees, and so on. This will help build the trust of your
customers by demonstrating your competence
This is the last in the series.
Hope you gain from it.
Marty Kahn, SCORE Mentor
Visit us at: www.scoresouthflorida.net
No comments:
Post a Comment