#31 USE A "P.S." IN YOUR SALES LETTERS
Handwrite the PS or circle parts of your literature that would be of special interest to a prospective client. Handwrite or underline important points in the letter. Reinforce the offer. Introduce a surprise benefit.
#32 THANKS A MILLION
Show customer appreciation by mailing a Lottery Ticket with your Thank You note.
#33 A ROSE BY ANY OTHER NAME
Spray a scent on your letter that will help sell your product. Cleaning service: spray a pine or lemon scent. Cosmetics: spray a perfume.
#34 CROSS SELL
When a customer buys one product, give them a sample of another, or a gift certificate towards another product or service. A deli could put out samples of chips at the register; a computer repair service could give a customer a gift certificate for a free training session.
#35 READ ALL ABOUT ME
If you're in business for yourself it might be your personal resume. If you have a company with employees, you could create a company resume that highlights your clients, testimonials, years of experience, employees, and so on. This will help build the trust of your customers by demonstrating your competence
This is the last in the series. Hope you gain from it.
Marty Kahn, SCORE
Visit us at: www.scoresouthflorida.net